Research

Research is the foundation of progress—it guides decisions, shapes strategies, and drives innovation. A deep understanding of challenges and opportunities is at the heart of every successful initiative.

By investing in research, we gain valuable insights into the impact of our safe boating campaigns, the barriers and motivations influencing lifejacket wear and safe boating habits, audience reception to various campaign messages, and potential areas for improvement in future initiatives.

The goal of our research is to provide lifesaving knowledge and awareness to the boating community, increase lifejacket wear rates, and improve overall boater safety—ultimately reducing drowning incidents and the need for search and rescue (SAR) operations.

Interested in learning more about the impact of our campaigns? Download and review one of our research study presentations.