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On average 60% of Canadian boaters who drowned did so in water fewer than 10 degrees C. and 34% in water between 10 and 20 degrees C. Canadian waters are cold much of the year. The immediate effects of cold water immersion (as opposed to hypothermia) are becoming better understood and when they are, the acceptance of lifejacket wear increases. The materials contained here will help in cold water education and outreach with a goal to get more boaters into lifejackets and reduce needless drownings.