Our volunteers are the backbone of Safe Boating Awareness Week! It was only through your efforts that, in 2014, we were able to deliver our safe boating messages across the country through over 100 MILLION media impressions across television, radio and newspapers. Even more importantly, your volunteer efforts are saving lives. The Lifesaving Society’s 2011 National Drowning Report indicates that boating-related drownings (2005-2007) were down 13% from those in 2002-2004.
We are working to a goal of exceeding over 100 MILLION impressions which the 2014 campaign yielded through our national outreach and volunteer efforts. But we cannot do it alone. We need volunteers to help make that happen.
As a volunteer you will have three specific missions:
- To participate in interviews with the media as they come through our National outreach efforts.
- To solicit the support and involvement of your own local media through outreach to cable television stations, radio and newspapers in your area to have them use the materials and your talent and knowledge as a boating safety specialist in your local area.
- Include the campaign materials available on the CSBC website in your organization’s communications with members, customers and the general public.
We’ve got great new Radio PSAs, updated TV PSAs, timely articles, magazine ads and more this year that will allow us to reach out to our fellow Canadian boaters both directly and through the media. Check them out by going to the Materials Section of this site.
It’s easy to become a Safe Boating Awareness Week Volunteer and it doesn’t take a lot of time or effort. Simply click on the Volunteer E-Guide to see just how simple it is!
Are you thinking about hosting your own event for "Ready Set Wear it!" or "North American Safe Boating Awareness Week"? Please download our management guides to help organize your event.