campaign banner safe boating

North American Safe Boating Awareness Week (SBAW) will take place across Canada from May 20 to May 26, 2017. The purpose of Safe Boating Awareness Week is to promote safe boating practices to the estimated 16 million recreational boaters in Canada who head out in canoes and kayaks, sailboards and sailboats, fishing boats, personal watercraft and powerboats.

Media involvement and support is essential to getting the "Safe Boating" message out to the recreational boating public. Your assistance has proven extremely effective, with the 2015 Safe Boating Awareness Week Campaign surpassing 100,000,000 impressions across Canada from April through July.

To assist you, the Canadian Safe Boating Council site contains valuable information and media content for print, radio and television. This prepared editorial content is downloadable below and will be useful in developing your "Safe Boating" coverage. The materials that are available are ideal for use not only for Safe Boating Awareness Week but also throughout the season.

The materials are the property of the Canadian Safe Boating Council. Copies may be downloaded and used to promote safe boating. CSBC would appreciate recognition as the provider.

If you need a boating safety expert to interview, local members of the Canadian Safe Boating Council and its partners have volunteered to help you prepare Safe Boating Awareness Week programming.

Susanne Simic
(416) 622-3358
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