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Hooked on Lifejackets
National Family Fishing Week in Canada is always the week around July 1st. The purpose of this week is to encourage Canadians to get out and enjoy wetting a line in one of Canada’s million lakes, rivers, and streams. If you are interested in learning more about the free fishing events in your province, check out: https://keepcanadafishing.com/licence-free-fishing/
Independent of the week, fishing is one of Canada’s favourite pastimes for the whole family. Over 50% of every boat sold has identified fishing as the main purpose for the boat.
With this popularity, it only stands to reason that boating-related fatalities among recreational anglers constitute a significant portion of the average 130 drownings recorded each year.
Unfortunately, those who fish often don’t consider themselves as boaters and, as such, boating and boating safety often take second place to the primary purpose of being on the water….to fish. This mindset also makes those who fish a difficult audience to reach with boating safety messages.
The Canadian Safe Boating Council is stepping up to the challenge and, in celebration of National Fishing Week, each year promotes the “Hooked on Lifejackets” campaign. This initiative focuses on promoting the most basic of safe boating behaviours and one that has the greatest potential to save lives…wearing a lifejacket.
A collection of print / broadcast-ready materials have been created, including an article, a print PSA, and a radio PSA. They are available here on the CSBC website as an easy inclusion in any story.